BRANDING

Muji's products have no strong self expression.  Simple products may seem boring, but with Muji, you find layers of cool minded, invisible ideas. 

Their products do not target the youth or aged.  Nor do they use unnecessary state of art technology. Combining the best material and skills Muji aims to achieve low costs and not compromising on the best materials all while paying attention to the nature, their "no design" philosophy, and customers. 

The alignment of values between Muji and this project led us to develop the following advertising campaign, which includes magazine ads and packaging.